by Andrew Gloyns | Apr 8, 2018 | Content, News, Strategy
Buzzsumo recently analysed over 100m articles published in 2017 (Full PDF) and unearthed some interesting trends. I’d summarise the findings as: Social sharing is down 50% since 2015 (also confirmed by here) with social referral traffic in similarly sharp...
by Andrew Gloyns | Aug 10, 2017 | Content
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy Marketers spend hours crafting the right message…for a reason. In paid...
