# Andrew Gloyns - AI Search & SEO Consultant

> Independent AI search (AEO/GEO) and SEO consultant based in Melbourne, Australia. 15+ years helping brands get found in Google and cited in ChatGPT, Gemini, Perplexity and Google's AI Overviews. Judge at the Global Search Awards and APAC Search Awards.

Andrew works directly with every client - no agency, no account managers. Average client tenure is seven years. Clients include SEEK, Bupa, Movember, ANZ, the Victorian Government, Nine, Flybuys, Go1, Clayton Utz, RateMyAgent and ArtsHub.

- [About Andrew Gloyns](https://gloyns.com/about/): Background, approach, and industry recognition
- [Contact](https://gloyns.com/contact/): Book a discovery call or send a message

## Services

- [AI Search Visibility](https://gloyns.com/consulting/ai-search-visibility/): Answer engine optimisation (AEO) and generative engine optimisation (GEO) - getting brands cited, recommended and accurately represented in AI answers. Audits, strategy, measurement and narrative analysis.
- [Fractional Head of SEO (Embedded Search Partner)](https://gloyns.com/consulting/embedded-search-partner/): A senior search leader inside your team without the full-time hire - SEO and AI search strategy, execution and leadership reporting
- [SEO Strategy Consulting](https://gloyns.com/consulting/seo-strategy/): A defined engagement mapping your search landscape with a prioritised roadmap to execute
- [Site Migration SEO](https://gloyns.com/consulting/site-migration/): SEO support for site migrations, replatforms and rebrands - URL mapping, redirects, technical review, launch and post-launch monitoring
- [SEO Traffic Recovery](https://gloyns.com/consulting/traffic-recovery/): Forensic analysis and recovery planning for organic traffic drops
- [SEO Partner for Agencies](https://gloyns.com/consulting/agency-partner/): White label SEO and AI search capability for creative and digital agencies
- [Ad Hoc SEO Consulting](https://gloyns.com/consulting/adhoc/): Senior SEO advice on demand, booked by the hour or day
- [SEO Expert Witness](https://gloyns.com/consulting/expert-witness/): Independent SEO expert evidence for legal proceedings - expert reports, rebuttals, testimony

## Case studies

- [SEEK](https://gloyns.com/work/seek): From zero to 1M+ monthly organic clicks for SEEK's Career Advice
- [RateMyAgent](https://gloyns.com/work/ratemyagent): 10x organic growth to dominate real estate agent reviews
- [ArtsHub](https://gloyns.com/work/artshub): 8x organic growth without breaking subscriptions
- [CreativeCubes](https://gloyns.com/work/creativecubes): 100% occupancy across Melbourne through local SEO and paid search

## Writing

- [Is GEO just user-first SEO? Pretty much](https://gloyns.com/blog/is-geo-aeo-just-user-first-seo/): Why AI search is roughly 90% the same user-first SEO Andrew has always practised
- [Why empathy is the only content strategy that lasts](https://gloyns.com/blog/empathy/): The human side of ranking in Google and being cited in AI search
- [AI Search & The Future of Publishing Revenue](https://gloyns.com/blog/future-of-publishing-revenue/): What happens to content businesses when AI answers replace clicks
- [How often should you update your content?](https://gloyns.com/blog/how-often-update-content/): What Google and AI search actually reward