1. The biggest change to the Google homepage since 1996.
In the coming weeks you’ll notice the Google homepage will change dramatically to include a Facebook-style news feed.
For marketers, this presents an opportunity to increase the visibility of your news based content. Info on how to do that here.
2. How Long Until Google Notices Our Technical Fixes?
Soon, much, much, quicker.
Google will be implementing a new feature in Search Console that will enable faster recrawling and feedback as to whether implemented fixes have been recognised and resolved.
Super useful for reporting up, down and sideways on progress and next steps to improve SEO.
3. What Makes Content Successful
I rarely share research studies as they’re often biased, selling something or incomplete.
This one is neither – it’s incredibly comprehensive with some fantastic insights into what makes for great content.
Covering the five elements of successful content (topic, headline, format, type and length) the research uncovers how these influence success across various industries and mediums.
A long one, but recommended for anyone accountable to a content budget.