How Long Does it Take to Rank in Google?
A study from ahrefs, across 2 million keywords, determined that, on average, 95% of pages ranked in the Top 10 took around a year to get there.
Generally the time it takes to rank depends on:
- The target keyword in question
- Who is currently ranking for the keyword currently
- The ‘authority’ and ‘relevance’ of the site we’re trying to rank
- The quality of the content we’re wanting to rank
- The level of promotion work behind the content to increase link metrics
The best way to speed up this process is to work on promoting the content to gain links, however, the success of this is 100% reliant on the content itself being of high quality.
Google Has Started Rolling out the ‘Mobile First’ Index
Following the announcement of a move to a ‘mobile-first’ index back in November, Google have now commenced this process.
Essentially, this will see Google value your site (ergo, your ranking) based on the mobile experience of your site which could see a dramatic shake up in rankings.
What this means to Marketers:
Simply having a mobile/responsive site isn’t enough to preserve or improve your SEO.
The good news is that this change won’t happen overnight and you have a fantastic opportunity to make inroads on market share by being ahead of your competitors.
I recommend focusing on:
Speed – Ensure a fast experience and target a server response time of under 200ms. Basic page speed optimisation can go a long way (load less, compress and streamline). Test yours here.
Avoid Interstitials – Users hate them and so does Google. Use banners instead to promote newsletters, offers etc.
Scaling & Text Size – Use a legible font-size (>16px) and whilst you want to avoid User’s needing to pinch to zoom, give them the ability to.
Conversion – When was the last time you went through your site as a mobile user? Test regularly and ensure you’re making it easy for mobile users to convert.
Of course the benefits of these will be experienced across all channels, not just SEO, however sadly it is often Google’s sword of Damocles that can secure the resources you need get it right.
Updates on Baidu – China’s Leading Search Engine
I’ve had a few Baidu projects in recent years and it’s been fantastic to see the search engine mature at a rapid pace. International SEO is constantly evolving and, as an SEO consultant, it’s exciting to see all the new opportunities available.
The market leader in China, with 77% market share, has largely been implementing many of the latest initiatives of it’s American counterpart, with:
- The backing of Mobile Instant Pages (similar to AMP) to provide a quicker mobile experience
- Preferred presentation of secure HTTPS sites over non-secure
- Support for Progressive Web Apps (PWA)
- An algorithm update, ‘Hurricane’, cracking down on un-authorised use of content
- A new crawler that can better understand layout and UX.
What this means to Marketers
Despite these updates, traditional Baidu SEO principles still apply:
- Ideally host in China with a .cn domain name. This can be difficult to obtain, so a Hong Kong based hosting and cn. subdomain can suffice.
- Always use simplified Chinese as the main language on the site
- Speed and links are the most important ranking factors, closely followed by Title tags, Meta Descriptions and Image Alt Attributes.