Here’s what I’m up to these days:
(Updated August 2020)
- In my fifth year of operating my SEO consultancy business. I truly enjoy working with my clients and have several exciting initiatives across all aspects of content strategy, market analysis, technical fixes, site migrations and re-platforming.
- The extended Covid lockdown has forced me to work in a new way with clients and so far it’s been beneficial, I hope, on both sides and I feel happier and more balanced with my time which is great.
- I’m building a tool to help marketing teams to identify content gaps and track performance without the SEO techy-stuff and expense of other the larger toolsets.Adding some product to Gloyns Enterprises haha :D
Why I optimise
I first started my journey of optimisation when I started my first paper round aged 12.
I was 5′ 2″ – a late developer – and was delivering around forty English papers around the quaint village I grew up in Hampshire. Thatched cottages, duck pond and red phone boxes galore. See above.
Whilst my chums quickly stuffed twenty papers into their satchels and scooted off on their first round of deliveries, I thought ‘there must be a better way to do this?’. I didn’t fancy doing two trips; I wanted to spend my time on better things; like spending longer in bed in the morning and getting home on my Saturdays in time for footy.
I bought a roll of cling film (Glad-wrap) and spent fifteen minutes rolling up my papers and writing the house numbers on the outside.
By rolling them up I could fit more papers in my satchel and post them through the letterbox quicker rather than having to fold them on the driveway each time.
I reckon I saved a good 45 mins each morning which led to me picking up a larger round and even doing extra rounds for more money.
Optimisation is something I’ve grown up with and it’s part of me in everyday life that I apply to my work.
I am always looking for quicker, more effective and sustainable ways to do things whether it’s getting my kids ready in the morning, cooking or doing DIY around the house.