Here’s what I’m up to these days:
(Updated 3rd August 2018)
- In my fourth year of operating my consultancy business. I truly enjoy working with my clients and have several exciting initiatives across all aspects of technical fixes, new site builds, content strategy, market analysis and outreach for link growth.
- The startup I’m working on in tandem with two fantastic clients is almost there. It’s taken a lot longer than expected however we’ve invested a lot of time into truly offering a solution that makes the whole process so much easier and seamless for our target market. We were brave enough to scrap everything that we didn’t like and completely rebrand, re-imagine and rebuild. I’m really excited by the future!
My background
I first started my journey of optimisation when I started my first paper round aged 12.
I was 5′ 2″ – a late developer – and was delivering around forty English papers around the quaint village I grew up in Hampshire. Thatched cottages and red phone boxes galore. See above.
Whilst my chums quickly stuffed twenty papers into their satchels and scooted off on their first round of deliveries, I recall standing back and thinking ‘there must be a better way to do this’. I didn’t fancy doing two trips; I wanted to spend my time on better things; like spending longer in bed in the morning and getting home on my Saturdays in time for Football training (soccer).
I bought a roll of cling film (Glad-wrap) and spent fifteen minutes rolling up my papers and writing the house numbers on the outside. I could fit more papers in my satchel and by rolling them up and quickly post them through the letterbox rather than having to fold them on the driveway each time. I reckon I saved a good 45 mins on my paper round which led to me picking up a larger round and even doing extra rounds for more money. So much for spending longer in bed, but at least I could pick up new PlayStation games :)
Optimisation is something I’ve grown up with and it’s part of me in everyday life that I apply to my work. I am always looking for quicker, more effective and sustainable ways to do things whether it’s getting my kids ready in the morning, cooking or doing DIY around the house.
