Here’s what I’m up to these days:
(Updated 3rd August 2017)
- Entered my third year of operating my consultancy business. I truly enjoy working with my clients and have several exciting initiatives across all aspects of technical fixes, new site builds, content strategy, market analysis and outreach for link growth.
- The startup I’m working on in tandem with two fantastic clients is almost there. It’s taken a lot longer than expected however we’ve invested a lot of time into truly offering a solution that makes the whole process so much easie and seamless for our target market.
- Preparing for the imminent arrival of our second child. Exciting times ahead!
I first started my journey of optimisation when I was 12 and started my first paper round. I was 5′ 2 and was delivering around forty English newspapers around the quaint village I grew up in Hampshire. Thatched cottages and red phone boxes galore.
Whilst my chums quickly stuffed twenty papers into their satchels and scooted off on their first round of deliveries, I recall standing back and thinking ‘there must be a better way to do this’. I didn’t fancy doing two trips; I wanted to spend my time on better things; like spending longer in bed in the morning and getting home on my Saturdays in time for Football training (soccer).
I bought a roll of cling film (Glad-wrap) and spent fifteen minutes rolling up my papers and writing the house numbers on the outside. I could fit more papers in my satchel and by rolling them up and quickly post them through the letterbox rather than having to fold them on the driveway each time. I reckon I saved a good 45 mins on my paper round which led to me picking up a larger round and even doing extra rounds for more money. So much for spending longer in bed, but at least I could pick up new PlayStation games :)
Optimisation is something I’ve grown up with and it’s part of me in everyday life that I apply to my work. I am always looking for quicker, more effective and sustainable ways to do things whether it’s getting my Son ready in the morning, cooking or doing DIY around the house.
Unsurprisingly, I took well to the world of SEO and have been working in the space for coming on a decade.