What I’m up to:
(Updated October 22)
- In my sixth year of operating my SEO consultancy business. Still really enjoying it so much. I’m really grateful for the opportunity to work closely with clients and deliver real results whilst achieving a healthy work/life balance that means I can be the Dad I want to be too.
- Our family are preparing to move to the Macedon Ranges! For me this means I am obsessively watching YouTube videos on paddock fencing, sheep breeds and forestry management. The chooks will be most happy for more space to spread their wings :)
From 2010-2016 I worked in-agency as a Head of/Director of SEO managing skilled SEO teams across Melbourne & Sydney.
Towards the end of this time I noticed how the agency model wasn’t a good fit for clients. Their in-house teams were becoming more digitally skilled and SEO was changing from being something we could ‘do’ for the client to more of an outcome of what the client did – with direction.
In 2016 I started my consultancy in order to provide that direct strategy and support to client teams. This worked well for clients as they just needed to know what to consider for SEO and what activities they could factor into their quarterly planning to achieve the growth they needed.
I was, and still am, also a single point of contact which is faster as well as providing familiarity, accountability and continuity. All the ty’s!
As an independent consultant I lose the ability to scale like an agency. I see this as a good thing personally. I value quality over quantity and healthy working relationships.
I still work with clients who have been with me since day dot and have an average client tenure of 4.5 years which, 6 years in, I’m proud of!