I've spent 15+ years working with brands who want lasting search visibility across all surfaces. Everything I do starts with understanding your users and ends with making it easy for Google and AI systems to surface you to them.
Helping your brand show up in ChatGPT, Google AI Mode, Google AI Overviews, and every AI surface, built on the same user-first principles as great SEO.
I sit inside your team, either onsite or remote, owning search strategy across SEO, AEO, content, and measurement. From strategic Roadmap,to execution, and all the conversations in between.
A defined engagement mapping your landscape and handing you a prioritised roadmap across both traditional and AI search.
Hundreds of migrations over 15+ years. Minimise risk, maximise opportunity, and support through launch and beyond.
If you've taken an unexpected hit — algorithmic, technical, or otherwise — I find the cause and build the path back.
The senior search expert your agency brings in for clients who need that depth. White-label or named - whatever works.
Also available: adhoc consulting (hourly) · SEO expert witness
Before I make a single recommendation, I need to understand your business — your users, your team, your history, and your constraints. That understanding is what separates a generic roadmap from one your team can actually execute.
I get to know your business properly — your tech stack, your customer, what you've tried, what's worked, and what hasn't.
I map the landscape across traditional and AI search to understand where the opportunity exists and where your brand has the right to win.
A clear, prioritised plan — ordered by impact and feasibility, mapped to your team's actual capacity.
I work directly with your marketers, developers, and product managers. I dont just hand over a long document and wish you luck.
I get the foundations right — crawlability, structure, schema, performance — so search engines and AI systems can find and understand what you do.
Search isn't a project with an end date. I measure, learn, and adapt — constantly finding new opportunities and improving on what's working.
