My Approach
My approach to SEO is based on proven belief that SEO isn’t something you necessarily ‘do’ in isolation – it’s an outcome of doing things right across;
- Technical – working closely with your dev/ops team to ensure search engine bots are efficiently able to crawl, understand and index your content.
- Content – helping you understand what content to write, how to structure it and how to get ongoing growth and ROI from this activity.
- Links – leveraging your brand and content assets to continually improve your backlink profile.
Day to Day
I work with you to understand our objectives and, following analysis of the above levers, create a prioritised SEO Roadmap.
I then work closely with your Development, UX and Content teams to roll this out and provide dashboard reporting so everybody has visibility on our progress.
Key Brand History
- ANZ
- CarAdvice
- Fairfax Media
- InterContinental Hotels Group
- MAAP
- Medibank/AHM
- News Corp
- Oliver Hume
- SEEK
- Telstra
- TRUE
- Victorian Government
- Virgin
I’m happy to provide current client references upon request so you can get some real feedback on me and how I work.
