As an independent SEO consultant I’m flexible in how I work with my clients depending on their requirements, resources, and targets.
My SEO Approach is based on a fundamental belief that organic growth is an outcome of excellence across three core pillars; technical governance, effective content strategy and digital PR.
In other words, ensuring the website is built to web development & SEO best practices, ensuring content is geared to generate a return and ensuring the site is competitive from a backlink perspective.
Engagement Model
I work with a select handful of clients as when you work with me, you work with me.
My approach is based on providing SEO direction to your teams and vendors across development, content and PR. Optimising your process and resource will deliver the sustainable results you’ve been craving.
- I work on both retainer and project basis; sometimes both and whatever works for you.
- I provide SEO Roadmaps, project plans, help define KPIs and provide transparent updates and reporting on progress to target, upcoming and complete initiatives.
- I often work within my clients’ offices. I find this is very effective in improving my knowledge of my client’s businesses, culture and common roadblocks.
Key Brand History
I’ve been fortunate to work with many amazing brands both personally and in previous agency roles including;
- ANZ
- CGU
- Fairfax
- Intercontinental Hotels Group
- Medibank/AHM
- Oliver Hume
- Seek
- Tom Waterhouse
- Victorian Government
- Virgin
I’m happy to provide existing client references upon request.
Problems I solve
I work across many different areas with my clients however the most common include:
SEO Strategy
Understanding how your customers use search and creating roadmaps to increase your organic traffic and revenue.
Keyword Research & Insights
Audience and topic modelling for prioritising content creation, identifying gaps and optimisation of existing content.
International SEO
For global businesses looking to extend their reach to global markets. For my Australian clients this regularly includes Baidu optimisation for China. I assist with international domain strategy, optimising for improved geographic targeting and local keyword research.
Mobile Optimisation
Code & UX optimisation for mobile – content for mobile users and mobile conversion optimisation.
Page Speed
Decrease page load time for improved performance and experience.
Link Strategy/Auditing
Troubleshooting backlink issues (E.g. link penalties/Penguin etc) and providing strategy on how to improve backlink metrics going forward.
SEO Technical Auditing
covering a myriad of SEO checklist items (200+).
SEO For New Website Migrations/Launch
Getting SEO Right for new site launches with migration management and benchmarking.
Content Strategy
What do we produce, when and how to ensure it’s effective and generates a return.
Reporting & Dashboards
Understanding not only what happened (traffic, leads, keyword rankings etc) but why. I can also provide Google Analytics & Tag Manager setup, configuration, support and training as required.
Training & Coaching
Whatever the level of your team’s knowledge, I can tailor training workshops to suit.
SEO Expert Witness
Acting as an Expert witness on behalf of law firms for matters/disputes involving organic search with specific focus on Google.
Speaker
I have spoken at several digital events across Australia and am available to speak at conferences on SEO and search in general. Get in touch if you’d like to chat about your event.
