AI Search & SEO Consultant
I help brands get found in Google and cited in AI search - ChatGPT, Google AI Overviews, Mode, Claude et al. 15+ years experience, working directly with every client.
Trusted by
Built around the user
Google and AI systems are both trying to serve the same person. Optimise for that person and the approach holds no matter how search changes.
A judge at the industry's top awards
I judge at the Global Search Awards and APAC Search Awards - assessing the work of the world's best agencies and in-house teams.
Seven-year average client tenure
Honest work and real results. I treat the relationship as seriously as the brief, and clients tend to stay.
How I can help
AI Search Visibility
Helping your brand show up in ChatGPT, Google AI Mode, Google AI Overviews, and every AI surface where your customers are asking questions.
Embedded Search Partner
I sit inside your team, either onsite or remote, owning search strategy across SEO, AEO, content, and measurement - a fractional head of SEO inside your team.
Search Strategy
A defined engagement mapping your landscape and handing you a prioritised roadmap across both traditional and AI search.
Site Migration
Hundreds of migrations over 15+ years. Minimise risk, maximise opportunity, and support through launch and beyond.
Traffic Recovery
If you've taken an unexpected hit - algorithmic, technical, or otherwise - I find the cause and build the path back.
Creative Agency Partner
The senior search expert your agency brings in for clients who need that depth. White-label or named - whatever works.
Also available: adhoc consulting (hourly) · SEO expert witness
Case studies
Writing
Why empathy is the only content strategy that lasts
The secret to content that ranks in Google and gets cited in AI search is more human than most people want to admit.
AI Search & The Future of Publishing Revenue
What happens to content businesses when AI systems extract and synthesise their work and serve it back without a reason to click?
Is GEO just user-first SEO? Pretty much
Generative Engine Optimisation is the most talked-about topic in search right now. IMO it's 90% the same SEO I've always practised.
Get in touch
Tell me what's happening with your search and I'll tell you honestly whether I can help.