Search visibility, built to last.
15+ years helping ambitious brands get found in Google, in AI search, and everywhere that matters. I work directly with every client, grounded in a user-first approach to search that stands the test of time.
Trusted by
Built around the user. Not the algorithm.
Search engines and AI systems are both trying to serve users. It's always been that simple and it's why my approach always works regardless of how search evolves over time.
Trusted by the industry to set the standard.
A judge at the Global Search Awards and APAC Search Awards — one of a small number of practitioners recognised at the highest level of the industry.
Relationships built on results.
My average client tenure is seven years. I think that comes down to doing honest work, getting real results, and treating the relationship as seriously as the brief.
The right kind of support, at the right level.
AI Search Visibility
Helping your brand show up in ChatGPT, Google AI Mode, Google AI Overviews, and every AI surface — built on the same user-first principles as great SEO.
Embedded Search Partner
I sit inside your team — onsite or remote — owning search strategy across SEO, AEO, content, and measurement. Roadmap, execution, and the hard conversations.
Search Strategy
A defined engagement mapping your landscape and handing you a prioritised roadmap across both traditional and AI search.
Site Migration
Hundreds of migrations over 15+ years. Minimise risk, maximise opportunity, and support through launch and beyond.
Traffic Recovery
If you've taken an unexpected hit — algorithmic, technical, or otherwise — I find the cause and build the path back.
Creative Agency Partner
The senior search expert your agency brings in for clients who need that depth. White-label or named — whatever works.
Also available: adhoc consulting (hourly) · SEO expert witness
Results that speak for themselves.
Thinking out loud.
Why empathy is the only content strategy that lasts
The secret to content that ranks in Google and gets cited in AI search is more human than most people want to admit.
Publishing in the age of AI — the economics are breaking and nobody has the answer yet
What happens to content businesses when AI systems extract and synthesise their work and serve it back without a reason to click?
Is GEO just user-first SEO? My take.
Generative Engine Optimisation is the most talked-about topic in search right now. My view — it's 90% the same SEO I've always practiced.