Helping CreativeCubes To Achieve 100% Occupancy and Scale Effectively
Credit: CreativeCubes.Co

Helping CreativeCubes To Achieve 100% Occupancy and Scale Effectively

Fill the space! Fill the space! CreativeCubes needed a cost-effective strategy to drive occupancy while addressing limited Google visibility, a lack of conversion tracking, and an underperforming paid search campaign. By implementing targeted local SEO, structured data enhancements, and a collaborative approach to paid search, I helped CreativeCubes achieve 100% occupancy within 12 months and lay the foundation for their expansion across Melbourne.

  • Region: Australia
  • Industry: Flexible Office Space
  • Services: SEO Strategy, Local SEO, Paid Search

CreativeCubes is a leading provider of co-working spaces, serviced offices, and flexible office solutions in Melbourne, Australia. With a focus on fostering community, productivity, and collaboration, CreativeCubes offers beautifully designed office spaces in prime locations, catering to businesses of all sizes.

The Challenge

CreativeCubes faced a critical challenge with the launch of its Richmond office. With empty desks and an urgent need to fill the space, the business required a cost-effective strategy to drive occupancy.

SEO & SEM were managed externally from the US, offering limited strategic advice, while the existing paid search campaign lacked tracking and measurability, making it impossible to assess effectiveness. CreativeCubes needed a tailored approach to drive organic visibility and attract qualified leads.

Immersing Myself in the Business

To truly understand the needs of the business and align with its goals, I moved into the CreativeCubes Richmond office, immersing myself in the culture and environment.

This allowed me to work directly with Co-founders Tobi & Gawen, gaining first-hand insights into the brand’s vision and how they interact with clients. By fully absorbing myself into the business, I could better understand how CreativeCubes integrates community and workspace design, helping shape a strategy that resonated with their unique value proposition.

The Strategy

Analytics and Conversion Tracking

  • Implemented cross-domain conversion tracking to measure leads from all channels accurately.
  • Provided clear ROI visibility into both paid and organic performance to guide data-driven decision-making.

Local SEO Optimisation

  • Created location-specific landing pages with optimised local content and structured data markup.
  • Enhanced Google My Business listings, ensuring CreativeCubes appeared prominently in local search results.

Full Google SERP Coverage

  • Secured placements via outreach on high-ranking third-party sites ranking for queries such as ‘coworking spaces melbourne’.
  • Ensured CreativeCubes was visible across paid ads, local map listings and traditional organic snippets.

Collaborative Paid Search Improvements

  • Partnered with paid search consultant, Francesco Greco, to optimise paid search campaigns, reducing costs while increasing lead volume.
  • Leveraged paid search data and insights to refine organic strategies for a cohesive multi-channel approach.

Adapting During COVID-19

  • Conducted multiple weekly calls to analyse keyword trends and impression data in a fast-changing environment.
  • Adjusted both keyword targeting and product offerings based on emerging search trends, such as a reduction in co-working queries and increased demand for office space.
  • Used these insights to optimise floor space allocation in existing locations and plan for future locations to align with shifting market demands.

The Results

100% Occupancy at Richmond & Beyond

Within 12 months, the Richmond office achieved 100% occupancy, successfully filling desks and meeting the urgent goals set by the founder.

Scaled Expansion Across Melbourne

The success at Richmond laid the foundation for CreativeCubes to expand into new locations, including Hawthorn, Carlton, Collingwood, and South Melbourne. Today, CreativeCubes operates across 8 locations in Melbourne, cementing its position as a leader in flexible workspaces.

Dominated Local Search Rankings

CreativeCubes consistently ranked in the top 3 for Google search results across all locations, ensuring visibility through a combination of paid ads, Google My Business listings, and organic search.

Cost-Effective Lead Generation

By collaborating with Francesco Greco, the paid search campaigns achieved a significant reduction in cost per lead, further supporting occupancy goals efficiently by making better use of available budgets.

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