I don’t write that often, but every now and then, a few ideas stick with me long enough that I put them down here.
As more people use GPT tools and Google’s market share continues to slide, I’ve had more and more people asking me about ‘GEO’ — Generative Engine Optimisation — and how they can get their content or brand showing up in tools like ChatGPT and Perp...
Imagine stepping through a mysterious portal, only to find yourself inside John Malkovich - except instead of inhabiting the mind of Malkovich, you’re trapped in an SEO landscape where every piece of content looks, sounds, and reads the same. You...
I often get asked by clients how often they should be updating their content. As a consultant, I frustratingly (and perhaps a little by habit) preface 90% of responses with, “Well…it depends” but in this case it really does. While the notion tha...
