I don’t write that often, but every now and then, a few ideas stick with me long enough that I put them down here.
SEOs love a good buzzword. Especially ones that make it look like they are cutting edge and have the upper hand on others. The latest I’d like to unpack today (and prove as total BS) is GEO – Generative Engine Optimisation. GEO is a shiny rebrand...
Imagine stepping through a mysterious portal, only to find yourself inside John Malkovich - except instead of inhabiting the mind of Malkovich, you’re trapped in an SEO landscape where every piece of content looks, sounds, and reads the same. You...
I often get asked by clients how often they should be updating their content. As a consultant, I frustratingly (and perhaps a little by habit) preface 90% of responses with, “Well…it depends” but in this case it really does. While the notion tha...
