It depends...

SEO is full of subjective nuances, where the correct answer to most questions inevitably starts with, "It depends…". Every website, audience, and situation is unique, which means theres rarely a one-size-fits-all solution. In this section, I cover common SEO questions I receive, explaining why 'it depends'.

How often should you update content? It depends.

How often should you update content? It depends.

Listen to this article as a podcast: Your browser does not support the audio element. I often get asked by clients how often they should be updating their content. As a consultant, I frustratingly preface 90% of responses with, “Well…it ...