A single voice of truth on search — inside your team.
SEO is full of subjectivity, conflicting advice, and misinformation. What most organisations actually need is someone they trust to tell them how it is — clearly, honestly, without an agenda. I sit inside your team, own the strategy, help execute it, and adjust how your team thinks about acquisition channels like search along the way. Not a report. Not a deck. An ongoing partner.
Not audits. Not recommendations. Actual progress.
I don't do audits — not in the traditional sense. A long document full of issues rarely moves the needle because it puts the burden of understanding and prioritisation entirely on your team. Instead I work from the inside: getting to know your business, your constraints, and your team's way of working, then driving the right priorities from within.
A big part of what I do is help teams adjust how they think about search as an acquisition channel — not through workshops or training decks, but through being part of the work. The strategy, the execution, and the thinking all develop together.
My average client tenure is seven years. That's not typical for a consultant — but it's what happens when someone is genuinely embedded rather than working at arm's length.
Strategy, execution, and the thinking behind both.
Search strategy and roadmap
A clear, prioritised plan — mapped to your business goals and your team's actual capacity. Evolves as the business does.
Execution and implementation
Working directly with your content, product, and development teams to get the right things done — not just recommended.
Team upskilling
Helping your team develop a stronger search and acquisition mindset through doing — embedded in the day-to-day work.
Measurement and leadership reporting
The right dashboards and reporting so leadership can see what's working, understand why, and make good decisions.
Best for organisations who want search done properly, long-term.
In-house marketing teams
You have a capable team but no senior search expert. I fill that gap without the overhead of a full-time hire.
Product-led businesses
Search needs to be integrated into product development cycles. I work with product and engineering as well as marketing.
Businesses leaving agencies
You've outgrown the agency model and want someone genuinely embedded — telling you how it is, not managing from a distance.
ASX-listed and enterprise
Complex organisations with multiple stakeholders. I'm experienced navigating large teams and reporting to senior leadership.
Seven-year average client tenure. Most here since 2015.
The embedded model works because the relationship compounds. The longer I'm inside an organisation, the more effective the work becomes. SEEK and others have stayed for the long term — not because they're locked in, but because the results keep coming.
Embedded across product, marketing, content and development — from zero to 1M+ monthly organic clicks
Onsite and remote. Across marketing, product, content, UX, and development