AI Search Visibility Consulting
AEO, GEO, or whatever you want to call it - I call it AI Search, because it covers every platform. I help your brand become more visible, and more likely to be recommended, in the answers AI platforms give your customers.
Strong SEO doesn't always translate to AI platforms. Google rewards signals that AI systems don't weight the same way - AI platforms lean far more on context, brand authority, and how your brand is portrayed across the web. Often the work is stepping back and asking whether the story your brand tells is coherent and credible everywhere AI systems are listening.
Is GEO / AEO just good SEO?
Mostly, yes. The brands showing up in AI answers aren't the ones who are doing anything special for these platforms. They're the ones who've been building genuine authority over time. What's changing is the search surface rather than the underlying principle.
That said, AI search does introduce some new considerations. The narrative your brand has built through your own content, coverage and how others talk about you matters more than it ever did in traditional search. Formatting matters too - AI systems reward content where the core information is clearly structured and easy to extract.
Part of what I do is help brands understand the story AI systems are telling about them - positive or negative, where that sentiment comes from, and how to influence it when it's not aligned with how the brand wants to be seen.
What AI search visibility consulting looks like
AI visibility and narrative audit
Where your brand appears across AI surfaces, what's being said, and whether the narrative aligns with how you want to be seen.
Content and brand authority analysis
Whether your content and broader web presence gives AI systems the context they need to surface and represent you accurately.
Strategy and priorities
A clear roadmap of what to improve, what to create, and where to focus ordered by impact, mapped to your team's capacity.
Ongoing measurement
Setting up the right tracking so we can see what's shifting across AI platforms and iterate based on what we find.
For brands who take their search presence seriously.
Brands strong in Google but not in AI search
You're ranking well traditionally but not surfacing in AI responses. The gap is usually in brand authority, context signals, and how the brand is represented across the web.
Brands wanting to understand the narrative
You want to know what AI systems are saying about your brand and where that sentiment comes from so you can shape it.
Businesses losing traffic to AI answers
Organic traffic is declining as AI intercepts queries. The response is to be the source AI surfaces rather than fight it.
Creative agencies
Your clients are asking about AI search and you need a senior expert to bring in. I work transparently alongside your team.
I've been working on this longer than the label existed.
User intent, content depth, and brand authority have always been the foundations of how I approach SEO. What I'm finding is that clients who've been built on these principles are already well positioned in AI search because it turns out this approach makes sense for SEO, AEO, and your complete web presence. You're not optimising for a single platform - you're optimising for the brand and the user, and that approach holds wherever search goes next.
Bupa and Movember on AI search visibility strategy
Judge, Global Search Awards & APAC Search Awards
Common questions
What does an AI search consultant do?
An AI search consultant helps your brand appear - and appear accurately - in AI-generated answers across platforms like ChatGPT, Gemini, Perplexity and Google's AI Overviews. In practice that means auditing where you currently show up, analysing why competitors are being cited instead of you, fixing the content and brand-authority gaps, and setting up measurement so you can see what's shifting.
Is this the same as GEO or AEO?
Yes - generative engine optimisation (GEO) and answer engine optimisation (AEO) are the industry's labels for the same work. I tend to say AI search visibility because clients care about the outcome, not the acronym. My view: it's roughly 90% the user-first SEO I've always practised, with new considerations around brand narrative and measurement.
How do you measure AI search visibility?
I track how often a brand is mentioned, cited and recommended across the major AI platforms for the prompts that matter to its category - alongside sentiment and the sources AI systems are drawing from. That gives us a baseline, and a way to see whether the work is moving the numbers.
How is an engagement structured?
Most clients start with an AI visibility audit - a fixed-scope piece covering where you appear, the narrative AI systems hold about you, and a prioritised roadmap. From there it's either a retainer (I run the programme) or your team executes with periodic check-ins.
Do you work outside Australia?
Yes. I'm based in Melbourne and most clients are Australian, but the work is remote-friendly and I've delivered for brands across APAC.