Independent SEO expertise for legal proceedings.
I'm available as an expert witness for SEO and organic search related matters — providing independent, authoritative analysis that helps legal teams understand what happened, why, and what the standard of practice requires. Before moving into search, I worked at law firms in London and the UK for a number of years. I understand the process, the standards expected of expert witnesses, and what it means to work alongside legal professionals.
Search expertise and legal familiarity, combined.
SEO disputes require an expert who can explain complex technical and strategic concepts clearly — to lawyers, to judges, and where necessary to opposing counsel. Having worked in legal environments before moving into search, I understand what's expected: the rigour, the independence, and the obligation to the court rather than the client's desired outcome.
My reports are structured to meet court requirements and written to be understood by non-technical readers without sacrificing accuracy.
I approach every matter independently. My obligation is to the court and to the accurate representation of search industry standards — not to the outcome a client wants.
From initial analysis to court-ready opinion.
Initial case assessment
A preliminary review of the matter to assess whether SEO expert evidence is likely to assist and what form it should take.
Expert report preparation
A formal expert report setting out my analysis, methodology, and conclusions — structured to meet court requirements.
Rebuttal reports
Analysis of opposing expert reports — identifying errors, mischaracterisations, or gaps in technical reasoning.
Depositions and court appearances
Available for cross-examination, depositions, and court appearances. Experienced in explaining technical concepts under questioning.
For law firms and legal teams with search-related matters.
Commercial litigation firms
Matters involving brand misuse, SEO malpractice, or commercial disputes where search visibility is a component of the claim.
IP and trademark practices
Cases where search engine manipulation of branded terms is at issue — including paid and organic tactics.
Technology and media practices
Disputes involving digital assets, content, publishing, and the search visibility implications of commercial agreements.
In-house legal teams
Organisations who need independent SEO analysis to support internal decisions or pre-litigation assessment.
Legal background. 15+ years of senior search practice. Both matter here.
Before moving into search, I spent a number of years working at law firms in London and the UK. I understand the environment, the expectations placed on expert witnesses, and the standard required. That background, combined with 15+ years at the senior level of the search industry, means I can operate effectively in legal proceedings without a steep learning curve on either side.
A Melbourne law firm hired me to create a report supporting their client's dispute over brand misuse in an SEO play. My report contributed to resolving the matter before trial.
Another law firm hired me to advise a client on minimising SEO impact during a commercial agreement termination, helping them proceed with confidence.
Judge, Global Search Awards & APAC Search Awards — peer-recognised expertise at the highest level of the industry