Know exactly where to focus and why.
A defined engagement that maps your search landscape, identifies where the real opportunity is, and hands you a prioritised roadmap your team can actually execute. Clear priorities, clear rationale, no guesswork.
Tactics without direction won't move the needle.
A lot of SEO effort gets distributed across whatever feels most urgent — without a coherent view of where the real opportunity lies. When providers focus on tactics, the work can start to rub against the brand and user-led principles that should be driving long-term performance.
A strategy engagement gives your team clarity: where you can realistically win, where competitors are beatable, and which areas deserve your attention first. It's not about doing more. It's about doing the right things.
Strategy engagements often lead to ongoing retainers — but that's entirely optional. The deliverable stands on its own and your team can run with it independently.
A defined process, a clear deliverable.
Discovery
Understanding your business, your audience, your current search performance, and what's been tried — and what's fell off — before.
Landscape and competitor analysis
Where you currently rank, where competitors are winning, and where genuine whitespace exists across search.
Opportunity mapping
The specific keywords, topics, and content gaps that represent the best ROI — ordered by impact and feasibility.
Roadmap and readout
A clear, prioritised action plan presented to your team — so everyone understands not just what to do, but why.
For teams who feel like their search efforts lack direction.
Results flattering or in decline
Growth has stalled or is reversing. A fresh strategic view often reveals what's causing the plateau — and where the next opportunity is.
Providers focused on tactics over strategy
Your current SEO work feels disconnected from the brand and user principles that should be driving it. You need direction, not more tasks.
Pre-investment or product launch
You're about to invest significantly and need to know where search fits in the picture before committing resources.
Boards and leadership teams
You need a clear, jargon-free view of where search sits as a growth channel and what it would realistically take to win.
15+ years of knowing where the opportunity actually is.
I've done this across recruitment, real estate, arts media, hospitality, and more. The landscape analysis doesn't change. The analytical approach doesn't. I know how to separate genuine opportunity from noise.
A large classifieds site — full market share analysis, key risks and opportunities across competitive landscape
Comprehensive SEO analysis covering technical, content, and competitive dimensions