Dig deep. Be honest. Build the path back.
An unexpected drop in organic traffic is one of the most stressful things a marketing team faces. I dig deep into what's happened — whether it's algorithmic, technical, or structural — and I'll be honest about what I find and how to resolve it. No guesswork, no generic advice, no false promises on timelines.
The cause is rarely what it looks like.
Teams under pressure jump to the most visible explanation — a recent change, a competitor, a Google update. Sometimes they're right. Often the real cause is something older and more structural that the visible event just brought to the surface. And it's rarely just one thing — most cases involve a combination of several issues compounding over time.
I dig into all of it — and I'll be honest about what I find, including when the picture is more complex than a single fix.
I answer four questions: What happened? When did it start? What caused it? What do we do — and how do we make sure it doesn't happen again?
Forensic first. Action second.
Forensic analysis
Pinpointing exactly when the drop started, correlating against algorithm updates, site changes, and competitor movements.
Root cause identification
Technical issues, content quality signals, link profile problems, or structural issues — often a combination of several things, not one smoking gun.
Recovery roadmap
A prioritised plan of what to fix, in what order, with realistic timelines. Honest about what will move quickly and what will take time.
Prevention framework
What monitoring, processes, and guardrails to put in place so the same pattern doesn't repeat itself.
For anyone who's watching a graph go the wrong way.
Post-algorithm update
Google's core updates and helpful content updates can hit without warning. I've worked through all of them across many clients.
Post-migration drops
Traffic dropped after a site change. I dig into what went wrong, identify the combination of issues, and build a clear resolution plan.
Gradual decline
No single event — just a slow, steady decline over months. These often involve the most structurally important issues to address.
Manual actions and penalties
Google manual actions require specific responses and documentation. I handle the analysis and reconsideration process.
15+ years of algorithm history. I know what each update actually does.
I've worked through Panda, Penguin, every core update since, and the Helpful Content era. Pattern recognition matters more than any tool when it comes to diagnosing traffic drops — and it's only built through experience.
A well-known magazine — sudden 30% traffic drop. Forensic analysis revealed a combination of site quality, content signal, and structural issues — led to a full quality overhaul
Honest about timelines and honest about what I find. Recovery takes time — I won't tell you it's simpler than it is