I'm a seasoned SEO Consultant with a proven track record in driving organic growth for ASX-listed companies and fast-growing businesses.
Collaboration is key to my approach, working closely with product, marketing, content, development, and UX teams to deliver expert, transparent guidance on user focused SEO.
Beyond ongoing support, my expertise extends to project-based work, including site migrations, audits, traffic recovery, and even acting as an expert witness.
How I worked with SEEK to deliver over 1 million monthly organic clicks to its career advice section using data-driven SEO, user-focused design, and truly helpful content.
RateMyAgent faced a decline in organic traffic, threatening its growth as a platform for real estate agents to manage their personal branding. Through strategic programmatic SEO, technical improvements, and innovative solutions like structured data and Google Posts, I helped double organic traffic in just 12 months, scaling to over 10 million annual clicks and securing RateMyAgent’s position as the market leader in real estate agent reviews.
Fill the space! Fill the space! CreativeCubes needed a cost-effective strategy to drive occupancy while addressing limited Google visibility, a lack of conversion tracking, and an underperforming paid search campaign. By implementing targeted local SEO, structured data enhancements, and a collaborative approach to paid search, I helped CreativeCubes achieve 100% occupancy within 12 months and lay the foundation for their expansion across Melbourne.
ArtsHub struggled with low organic traffic and limited Google visibility due to its paywalled content. By implementing strategic SEO measures; flexible sampling, structured data, and a seamless CMS migration with CodeCo, we achieved an 8x organic traffic increase, balancing audience growth with subscription exclusivity for long-term success.
I don’t write that often, but every now and then, a few ideas stick with me long enough that I put them down here.
The secret to ranking in Google and LLMs is not about topic clustering or entity optimisation. It's a lot more human than you think.
I had a call this week with a long-standing publishing client. One of their sites — a project we’d invested heavily in — is now shifting commercial direction, prompting a review of the search strategy. But the conversation quickly moved beyond do...
As more people use GPT tools and Google’s market share continues to slide, I’ve had more and more people asking me about ‘GEO’ — Generative Engine Optimisation — and how they can get their content or brand showing up in tools like ChatGPT and Perp...
