About
I've spent 15+ years making search work for brands that care about doing it right.
I'm Andrew Gloyns - an independent SEO and AI Search consultant based in Melbourne, with 15+ years of experience helping brands grow their visibility across Google and, more recently, AI search (ChatGPT, AI Mode et al)
I don't run an agency and I don't have a team. When you work with me, you work with me.
Head of SEO, agency side
I spent the first part of my search career in agency where I lead SEO teams across Melbourne and Sydney. We worked with blue-chip clients across retail, media, finance, and government.
Towards 2015 I started to notice something. As in-house teams became more capable, the agency model started to feel like it was solving the wrong problem. Clients weren't struggling to find people to do SEO tasks - they were struggling to know what to prioritise, and why. They needed a strategic partner rather than a managed service.
Launching the consultancy
I left agency life to build something different. I started a small, high-engagement consultancy focused on working directly with client teams rather than managing work at arm's length. The model was simple: work with fewer clients, have deeper involvement across their business and deliver better results.
The first clients came quickly and several of them are still with me. That wasn't the plan exactly but it's become something I'm quite proud of. An average client tenure of seven years is 2-3x longer than industry standard.
Where I am now
The search landscape has changed significantly since 2015 however I'd argue the fundamentals (well, my fundamentals) haven't moved at all. Understanding what people actually need and making it easy for search engines and AI systems to surface you to them has always worked.
Alongside my client work, I'm a judge at the Global Search Awards and the APAC Search Awards where I judge agency submissions of their best work. It is unpaid and I do it to try to give back to the industry and to provide feedback where I feel it can be helpful for an individual or agency's development.
Life beyond the screen.
Based in regional Victoria, I balance a busy professional life with a deep commitment to my family and the environment.
Together with my wife and two children, we manage a small holding of livestock - including goats and a sizeable flock of chickens - while actively caring for the native forest and wildlife that surround us.
Outside of that you'll find me coaching kids football (soccer) or tinkering with classic cars.