Is Social Sharing Dead?

Buzzsumo recently analysed over 100m articles published in 2017 (Full PDF) and unearthed some interesting trends. I’d summarise the findings as: Social sharing is down 50% since 2015 (also confirmed by here) with social referral traffic in similarly sharp...

Direct Traffic an SEO Ranking Factor?

Could Direct Traffic be a ranking factor? Yes, according to SEMRush who’s 2017 ‘SEO ranking factors report’, controversially slotted Direct Traffic into the #1 slot. The #1 ranking factor? I doubt it. An outcome of something else? More likely. What is...